When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.
This tool lets you know the probability of whether or not your website can rank for that keyword, and helps you find alternatives if the likelihood isn’t good. Find subreddits relevant to your business and extract some of the major keywords and themes talked about in that forum using the tool Keyworddit. This is a completely free tool that will allow you to export a comprehensive list of keywords into a CSV file.
In this way, you can keep a step ahead of other companies or services working in your industry and attract more traffic to your own sites. Even if you don’t sign up for Moz Pro, a number of free tools are available. There’s also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues. If you’ve ever set your foot in SEO, there is a very high probability that you must’ve come across Ahrefs.
The tool’s main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics. “The free version of the Yoast plugin is great for small businesses.
Paid plans range from $53.25 to $133.25 per month when paid annually—you get four months free with annual billing. Month-to-month pricing ranges from $89.99 to $199.99 per month. Ahrefs provides several online resources to help you master the platform and SEO. The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs Academy features a variety of video tutorials.
- PageSpeed Insights is a diagnostic tool that will help you identify SEO issues with page load time.
- Ahref’s all-in-one SEO tool set makes it possible to do everything from tracking your rankings to analyzing your competitors’ performance and keyword targeting.
- While competitors often claim to do everything, Ahrefs has built its empire on doing a few critical things better than anyone else.
- While it’s still not as easy as typing a prompt and getting the perfect image/graphic back – It’s close.
Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom
This feature is extensively used for conducting thorough website audits and identifying a range of SEO issues like broken links, redirect chains, and server errors. Users can search both a ‘Fresh Index’ which is crawled and updated throughout the day, in addition to a ‘Historic Index’ which has been praised online for its lightning retrieval speed. One of the most popular features is the ‘Majestic Million’ which displays a ranking of the top 1 million websites. Free SEO tools can help you grow your business through organic search.
WriterZen emerges as a comprehensive SEO content solution that aims to simplify BHS Links the entire content creation process. It provides a full suite of features designed to take you from initial keyword research to final content publication. Semrush Writing Assistant shines if you’re already using their ecosystem, but might be overkill otherwise. This one of the best Surfer SEO alternatives is laser-focused on optimizing your existing content rather than generating it from scratch.
Best SEO tool for keyword research
Bing Webmaster Tools is designed to help webmasters monitor and enhance their website’s performance and visibility on Bing’s search engine. It’s geared towards SEO professionals, web developers, and site owners who need actionable insights and tools to improve their site’s search ranking and traffic. Ahrefs Backlink Checker is a tool for analyzing backlinks for any website, catering primarily to SEO professionals and digital marketers. It provides detailed insights into backlink profiles, aiding competitor analysis and effective SEO strategy development.
Check your website’s backlinks
It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines. Surfer works by analyzing the top-ranking pages for a specific keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more. The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills.
SEMRush and Ahrefs are the two best SEO tools on the market today. If you’re running a WordPress site, I strongly recommend installing the Yoast SEO plugin. For use-case-specific SEO needs, you can use Screaming Frog for crawling and audits, and Pitchbox for link-building outreach. Don’t bother trying to pay for any of the paid analytics tool. Google Analytics gives you more than you’ll ever need and it’s completely free.