Or you can use this link to access a 14-day trial on a Semrush Pro subscription. There are a few different tools out there to help you perform a site crawl. Before we move on to the next step, identify which pages on your site drive the most clicks from Google. Do this using the “Performance” report in Google Search Console. Once you’ve gathered all data, compile it into a clear report, prioritizing action items that will have the most impact.
This isn’t busywork; it’s the foundation of a solid SEO strategy. Next to each URL, there should be the main keyword that the page should target, plus a few related synonyms or variations. Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results. Getting log files isn’t always easy, especially for big enterprise sites where server access might be restricted.
The Moz Keyword Explorer is one of the best keyword research tools available, helping us understand your strategic objectives and make recommendations for your campaign. Collectively, these metrics can help us understand where your website currently stands in speed and performance – and how to fix it, if necessary. Every SEO audit we generate has an action plan that focuses on the most important issues tailored to your website’s specific issue(s) based on SEO best practices.
How to drive B2B conversions from your organic traffic
Even if the page seems fine and smooth visually, check its code anyway. Although the crooked code is not visible to users, Google can still see what’s under the hood. And if a search engine stumbles upon unreadable code, say goodbye to a decent loading speed and the first positions in the SERP. Search engines use titles and meta descriptions to form a search snippet. As the snippet is what users will see first, it greatly affects the organic click-through rate. From an SEO perspective, improperly configured redirects can also prevent search engine crawlers from indexing and ranking your pages.
The paid version, known as the ‘Licensed’ version, is priced at £149.00 per year. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.” The more profitable your project is, the more expensive each error costs. Google Search Console and Google Analytics collects valuable data about your website. You can upgrade or downgrade your plan at any time (including during the trial) within the ‘My Account’ area of your account.
If you’re looking for professional help, consider resources available through platforms like Shopify Academy to further enhance your skills. Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates. SEO tools and AI are increasingly helpful, but they’re still just tools. Ultimately, your own human judgment, experience, and common sense remain the most critical factors in effective SEO. Meanwhile, fundamental aspects of SEO, such as strategic keyword targeting or on-page optimization, are completely missing since no tool can fully capture these nuances. A clear keyword map ensures SEO Anomaly every page has a defined role, which makes your entire SEO strategy more effective.
- But if they’re rural users on slower connections or older devices, site speed and visual stability become critical.
- Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.
- When you create content, you want to ensure that your pages contain original content that is informative and relevant.
Is an SEO audit worth the cost?
Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu. There, you’ll see a list of 404 error pages that indicate broken links. Rectify any errors by removing the links or setting up appropriate 301 redirects, then request confirmation from Google to validate and implement the solutions. With this free SEO audit tool, we can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.
In some instances, SEO audit services (like those from WebFX) will include implementing these recommendations. Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebFX will identify and determine the best way for you to optimize these files to ensure positive results. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information.
To help, we’ve created this list of the 10 best technical SEO audit tools that you should know about. We’ll explain the key features behind each one, how it can help you make your website more search-engine friendly, and how to get access. An on page SEO audit is like a website health check, examining elements for search engine optimization and user experience. An enterprise SEO audit will also review your content’s overall quality and organic value. This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more.
An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.